Comments on Note to CMO:: Note to CMO: Moving Knowledge Like Product

Valeria: I thought this would resonate with you --...

2007-05-14T14:59:00.000-07:00

Valeria: I thought this would resonate with you -- knowledge seems to get little attention compared to the more mechanical aspects of business, particularly in the technology world.

If you're around, look up the Daily Fix tomorrow for another swing at this important point -- thanks!

I was talking about this very topic this morning. ...

2007-05-14T13:09:00.000-07:00

I was talking about this very topic this morning. One can transfer files (your PowerPoint example), yet it is another issue altogether to transfer knowledge. And if the organization is not set up to be a learning environment, the loss in time and effort can put it at a severe disadvantage. This is the case especially in technology, where changing the game is among the few options to make it.

Lewis: call it the cultural demise of what made th...

2007-05-09T08:21:00.000-07:00

Lewis: call it the cultural demise of what made the "Greatest Generation" the greatest. I don't know.

This issue of knowledge transfer is a big one, though. How companies deal with knowledge -- not just "information", but the nuance and context of core messages, culture, and deep understanding -- is an area that defies an easy description. This piece dealt with the assimilation process, but there's probably a more holistic piece that I need to put forward (when I find a few minutes of free time and a medium dose of inspiration). I think I have another post or two on this subject in mind, so stay tuned and chime in.

Great post Stephen. I agree with everything you sa...

2007-05-09T07:53:00.000-07:00

Great post Stephen. I agree with everything you said but wonder, what's up with the British? They once were considered as tough as any soldiers in the world. Sounds like they could use a new CMO and a training shakeup, just the sort most businesses need.