tag:blogger.com,1999:blog-24634466.post6418837737239203235..comments2008-04-21T08:19:44.909-07:00Stephen Dennyhttp://www.blogger.com/profile/03458054834470641320noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-24634466.post-80345254372848429502008-04-21T06:54:00.000-07:002008-04-21T06:54:00.000-07:00Stephen,<BR/><BR/>This is an interesting premise. Personally, I don't believe a brand can turn into a movement. It's pretty tough to turn selling a product (which the MO for most brands) can alter it's motive to be a movement. The closest thing I've seen for this is here: www.tomsshoes.com.<BR/><BR/>On the other hand, I do think you can brand a movement and give it a constant face for people to remember and use. I've thought for some time that global warming needs a brand and a good marketer driving the train (though Gore is doing a swell job IMO).<BR/><BR/>Take care.Robert John Edwww.redmarketer.wordpress.comnoreply@blogger.com