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Note to CMO:
If you could send a memo to the marketing community and straighten everything out, what would you say? This is my "Note to the Chief Marketing Officer".
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Marketing Prof's & The Daily Fix Posts
- Brands and Movements
- Tipping Points and the Psychology of Influence
- The Green Bandwagon
- Good Intentions and Bad Executions
- Note to CMO: Jet Blue, Yearly Kos, and How to Offend Everyone
- Note to CMO: Customers vs Warehouses & What Constitutes a Trend
- Note to CMO: Marketing Lust
- Note to CMO: Moving Culture Like Product
- Note to CMO: The Downside of Social Media
- Note to CMO: How 1984 Influences 2008
- Note to CMO: Branded Content: From Class to Kitsch (and Back Again)
- Note to CMO: Strange Bedfellows in the War on Piracy
- Note to CMO: Rebranding at the DNA Level
- Note to CMO: In Praise of the CEO
- Note to CMO: How to Make Things Even Worse (Post Mortem Edition)
- Note to CMO: Killing Giants, Redux
- Note to CMO: A Good Story, Well Told—Screenwriting and Marketing
- Note to CMO: Hollywood Tie-ins: How to Avoid a Horror Show
Best of the Outbox
- Note to CMO: Marketing Lust
- Note to CMO: Turning the Ship Around
- Note to CMO: Killing Giants, Part 3
- Note to CMO: Killing Giants, Part 1
- Note to CMO: The Anthropology of Blogging
- Note to CMO: The Ladder of Inference, or, The Art of Not Listening
- Squidoo Lens: Decide Who You're NOT
- Note to CMO: Blogging and Bathwater
- Note to CMO: Profiting Badly
- Note to CMO: I Blackberry, Therefore I Am
- Note to CMO: On Being the Chief Sell-Through Officer
About Me
- Stephen Denny
- I've spent twenty years connecting brands to the wants & needs of technology users, managing the people, strategy and budgets at brand name companies like Sony, Onstar, Iomega and Plantronics............................................... What you see on Note to CMO is what I've gained from many conversations with very smart colleagues, clients and readers. So, no invitation required -- feel free to join the conversation.
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- Church of the Customer Blog
- ck's Blog
- Convergence Culture Consortium
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- Experience Manifesto
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- HBS Working Knowledge
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- Logic + Emotion
- Marketing and Strategy Innovation Blog
- Marketing Executives Networking Group
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- This Blog Sits at the Intersection of Anthropology and Economics
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